Privacy Policy


Effective Date: March 24, 2026

Last Updated: March 24, 2026

This Privacy Policy describes how NYC DNA TESTING OF THE BRONX LLC (“Company,” “we,” “us,” or “our”) collects, uses, stores, and discloses information through nycdnatesting.nyc (the “Website”) and in connection with our services.

By using this Website, contacting us, submitting a form, requesting an appointment, or otherwise interacting with us, you agree to this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Full name
  • Phone number
  • Email address
  • Borough, city, or zip code
  • Type of DNA test requested
  • Appointment request details
  • Information submitted through contact forms
  • Information shared with us by phone, email, text, or online inquiry
  • Billing or payment-related information, if applicable
  • Identity verification or case-related information where required for testing

Depending on the service requested, we may collect or receive:

  • Participant names
  • Relationship information relevant to the requested test
  • Collection appointment details
  • Chain-of-custody or identity verification details
  • Test administration records
  • Result-related communications

Automatically Collected Information

When you visit the Website, we may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referral source
  • Pages viewed
  • Date and time of visits
  • Website interaction data

2. Cookies, Analytics, and reCAPTCHA

We use certain technologies and third-party tools to operate and protect the Website and to better understand traffic and usage.

Google Analytics

We use Google Analytics to collect information about how visitors use our Website. This may include information such as pages visited, time spent on the site, browser and device information, and similar usage data.

Google reCAPTCHA

We use Google reCAPTCHA to help protect the Website from spam, bots, and automated abuse. reCAPTCHA may analyze visitor behavior and certain device or browser information to distinguish human users from automated systems.

Cookies and Similar Technologies

These tools may use cookies or similar technologies to function properly and collect relevant information. You may be able to control cookies through your browser settings, though disabling them may affect Website functionality.

3. How We Use Information

We may use collected information to:

  • Respond to inquiries
  • Provide information about our services
  • Schedule and manage appointments
  • Communicate with you regarding requested services
  • Coordinate testing logistics
  • Verify identity where required
  • Improve Website performance and user experience
  • Prevent spam, fraud, abuse, or misuse
  • Maintain internal records
  • Comply with legal or regulatory obligations

4. How We Share Information

We do not sell your personal information.

We may share information when reasonably necessary with:

  • Laboratories involved in requested testing services
  • Specimen collectors or collection sites
  • Payment processors
  • Website hosting or IT service providers
  • Analytics, security, and anti-spam service providers
  • Professional advisers such as attorneys or accountants
  • Government authorities, courts, regulators, or law enforcement where required by law
  • Other parties with your authorization or consent

Some of the information associated with our services may be sensitive in nature. We take reasonable steps to limit use and disclosure of testing-related information to what is necessary to operate our services, communicate with clients, maintain records, and comply with applicable obligations.

Please also review our Genetic Data Privacy Notice for additional details.

6. Data Retention

We retain information for as long as reasonably necessary for business operations, appointment management, recordkeeping, legal compliance, dispute resolution, fraud prevention, and enforcement of our agreements.

Retention periods may vary depending on the type of service requested and the nature of the related records.

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, or disclosure. However, no website, system, or transmission method is completely secure, and we cannot guarantee absolute security.

8. Your Choices

You may contact us to:

  • Update or correct certain information you have provided
  • Ask general questions about our privacy practices
  • Request that we stop certain non-essential communications

We may still contact you regarding appointments, requested services, legal matters, or other necessary service-related communications.

9. Children

This Website is not directed to children under 13. We do not knowingly collect personal information online from children under 13 without appropriate authorization. If a requested test involves a minor, a parent or legal guardian may be required to authorize the service.

The Website may contain links to third-party websites or services. We are not responsible for the privacy or content practices of third-party websites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised Effective Date. Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy, contact:

NYC DNA TESTING OF THE BRONX LLC
Email: [email protected]
Phone: 212-235-1857